If "Read The Room" Was an AI Brand Strategy

If “Read the Room” Was an AI Brand Strategy (aka what building your brand with AI should NOT feel like)

So Gayle & them took a lil PR-powered joyride to space. Designer skin tight suits. Meme-worthy countdown spectacle. PR spin so loud I’m convinced it knocked a satellite out of orbit.

Now don’t get me wrong, I’m sure Besos Beauties put in lots of work for their 10-minute gravity-free soiree. We’re talking training, timing, and truckloads of cash. But in a time where folks are grappling with layoffs, global unrest, and a gallon of milk costs your soul… it felt tone-deaf. Like flexing a G-Wagon at a food bank.

And that, my friends, is how NOT to build a brand with AI.

Here’s the contrast: Too many people treat AI like a flashy space launch. All spectacle, no soul. All automation, no authenticity. All tools, no training.

Real brand building with AI?

It’s not about looking “sci-fi sleek” or saying you used ChatGPT like it’s a personality trait. It’s about knowing when to use your voice, and when to use your tools. It’s about training AI to amplify your message—not replace it. It’s about reading the room and showing up with VALUE, not just volume.

Because while AI can help you scale, only authenticity builds trust. And no amount of Midjourney image magic or automated captions will save a brand that’s out of touch with the humans it’s trying to serve.

The lesson? Don’t launch your brand like a billionaire in a rocket. Build it like someone who actually gives a damn.

Want to build a better brand using AI tools? Get your a copy of the Brand By AI toolkit HERE

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