top of page
Search
The Stranger Things Effect: Turning Your Weird Into Your Win
The weirdly popular show even niched in so hard on 80s nostalgia that hairstyles, fashion, and music from the decade made a massive comeback. That’s not an accident—that’s intentional brand positioning.
Aug 111 min read
Brand Beef: The Pros & Cons of Public Conflict for Personal Brands
When two high-profile figures like Elon Musk and Donald Trump clash online, the internet eats it up. But is public conflict good or bad for your brand?
Jun 91 min read
3 Ways To Revive A Dead Audience
Let me go ahead and say it: If your content is falling flat and your likes look like leftovers, it might not be the algorithm. Yeah, I...
May 281 min read
5 Ways To Book More Speaking Gigs With AI
Did I mention that I have been a paid professional speaker since I was like 15? Yeah, I even won an oratorical scholarship for college....
May 272 min read
What Is a Mini-Course? And Why You Should Be Creating One
If you’ve been thinking about creating digital products but feel overwhelmed by the idea of a full-length course — let’s introduce you to...
May 131 min read
No Diggity, No Self Doubt
TL;DR: SOMETIMES WE’RE OUR OWN WORST CRITIC. CHECK THE “BRAND NUGGET” SECTION FOR THE KEY TAKEAWAY. Back in 2012, I got a DM from a...
May 72 min read
bottom of page