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The Stranger Things Effect: Turning Your Weird Into Your Win
The weirdly popular show even niched in so hard on 80s nostalgia that hairstyles, fashion, and music from the decade made a massive comeback. That’s not an accident—that’s intentional brand positioning.
Aug 111 min read


Brand Beef: The Pros & Cons of Public Conflict for Personal Brands
When two high-profile figures like Elon Musk and Donald Trump clash online, the internet eats it up. But is public conflict good or bad for your brand?
Jun 91 min read
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